![]() ![]() Pinterest is also launching new features for businesses in Japan to reach people who want to go from finding ideas to making purchases. ” - Kei Narita, Country Manager for Japan at Pinterest Our advertisers play an incredible role in enabling Pinterest users to turn inspiration into action so they can create a life they love, and we’re excited to enable Japanese businesses to now connect with our engaged audience through ads. We give businesses of all sizes an opportunity to connect with consumers early in their decision-making journey and we’re proud to expand our global advertising program to Japan. “Pinterest stands out as a positive environment where consumers come to find inspiration for what to do or buy next. Brands such as BAYCREW'S and Cowcamo have already seen success using Pinterest Ads to tap into an audience on Pinterest that is looking for what to try or buy next. We recently opened ads to a small group of Japanese businesses as early partners. Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions. People come to Pinterest looking for products and services to plan their futures and build their livesīecause 97% of the top searches on Pinterest are unbranded and consist of 2-3 word queries, the majority of consumers are not typing a brand name into their searches, which is why Pinterest is such an effective place to reach people while they’re still considering their next purchase and haven’t decided on a brand. With Pinterest, you can inspire the decisions of consumers because commercial content enhances the Pinterest user’s experience. ![]() ![]() There is incredible harmony between them both. People come to Pinterest to discover products and services, for their wardrobe, for their new home, for their next holiday and advertisers want to be discovered. On Pinterest, brands are additive to the Pinner experience. Japan is the next country to launch as part of the global expansion of Pinterest’s ad program. Businesses of all sizes now have access to multiple types of ad formats and targeting options in Japan to reach new audiences with meaningful, useful content as they discover ideas and plan new projects. Today, Pinterest is launching ads for all businesses in Japan. ![]()
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